To maintain its position as a market leader, Poppers needed to capture the imagination of its target audience. Following the launch of its new Lemonade flavours, Poppers enlisted Rinaldi for its advertising campaigns. Targeting a relatively young and trend-savvy audience, we highlighted the playful nature of the brand through cultural references, vibrant colours, and a light, humorous tone that fosters a connection with consumers. These campaigns were tailored for an audience that gets the reference!