THINK LIKE
A CONSULTANT.
FEEL LIKE
A COMMUNICATOR.

Since we set up shop in 1994, we’ve seen communications through the prism of building your business, doing things differently, and doing them better. That means adopting consultancy-level analysis and methods combined with emotion-driven communication tools to positively impact your growth. Our role is to execute a campaign but think way beyond it.

HOW WE DO “DIFFERENT”
AND “BETTER”

With a consultant’s mindset we apply rigorous thought, prior experience, and methodical analysis to mission-critical intelligence about the business problem. Using the other side of our brain, we feel our way through what we know about your prospects individually and socially to inform your communications. Then we craft stories that engage at a deeper level. It’s analysis and emotional intelligence working together, reinforcing each other.

PROCESS IS GOOD

WE VALUE THE “HEAD-HEART” BALANCE IN HOW WE APPROACH YOUR BUSINESS PROBLEMS.

DIFFERENT SKILLSETS.
ONE MINDSET.

Our team brings together a diversity of talent, backgrounds, specialties and experiences all working to add business-building value to your communications. We try to see the world and your business through your eyes. That’s what makes us more effective business partners.

MAURICE RINALDI
Co-president and Founder
SÉBASTIEN CASSAGNES
Co-president, Senior Partner
FRÉDÉRIC BLAISE
Vice-president, Partner
LIKE WHAT YOU SEE?
WANT TO CHAT?
CALL US AT:
514 274.1177
EMAIL US AT:
[email protected]

BUSINESS INNOVATION THINKING:
RULES WE LIVE BY

There’s always a solution waiting to be found.
Choose a strategy not for its novelty, but for its potential.
Strategy is the canvas for creativity, and creativity is the essence of strategy.
Maintain objectivity. Show empathy. Act with conviction.
Always follow through on your reflections.

HOW DO WE THINK?
LET’S TALK.

Let’s explore what Business Innovation Thinking can do for your company and your brand.