Rinaldi is proud to announce that the agency has been selected to conduct Shreddies’ marketing communication activities in Quebec. The Canadian brand, which is part of the Post Consumer Brands Canada group, is trusting Rinaldi with giving it a new momentum in the province.

“The opportunity we have to showcase our know-how and expertise for an iconic brand like Shreddies is huge, and we’re happy to seize it”, states Rinaldi vice president and associate Frédéric Blaise.

Rinaldi and Shreddies will soon be launching a campaign aiming to strengthen the major breakfast cereal brand’s presence in Quebec.